At Goyder Ltd, we believe that well-informed trade policy decisions drive economic growth and prosperity. Our team of experienced advisors brings decades of expertise in international trade, policy analysis, and strategic consulting. We work closely with clients to deliver tailored solutions that address their unique challenges. Whether it’s regulatory compliance, market access, or trade negotiations, Goyder Ltd is committed to helping you achieve your objectives with clarity and confidence.
George Riddell is a leading expert in international trade policy, with extensive experience advising businesses, governments, and organizations on navigating global trade complexities. Before founding Goyder, he led trade policy teams at EY and Deloitte, providing strategic guidance on impact of trade negotiations, supply chain resilience, and sustainability measures. His background includes representing the UK in high-profile trade negotiations at the WTO, OECD, and G7, as well as serving as a special advisor to the Kenyan government during the WTO’s Tenth Ministerial Conference. With a deep understanding of geopolitical risks and trade policy dynamics, George helps clients develop strategies to mitigate risks and seize global market opportunities.
